Alex had only worked at Yelp HQ in San Francisco for 10 months when she found out that they were launching the NYSE listed website and mobile app back home in New Zealand. A couple of months later she was on a plane home about to start her dream role as the Yelp Auckland community and marketing manager.

Her role is to connect people with great local businesses and spread the good word of Yelp, whether that’s by throwing lavish parties, writing punny newsletters or talking to business owners about the site. You’ll see Alex out and about at events throughout the summer, so definitely go say hi!

1. Most memorable show/event/concert and why?
Earlier this year, a friend and I went on a roadie around the Southern States. In New Orleans we stumbled across this local band, Trombone Shorty and Orleans Avenue. They were incredible! In fact, I just found out they’re playing at the Byron Bay Bluesfest, which I’m going to next Easter.

2. You have $50 in your pocket on a Friday night out in Auckland – where would you go?
I’m loving the ‘burbs at the moment so I’d head to Chinoiserie in Mt Albert. It’s a new neighbourhood bar with tasty, tasty steamed buns and an awesome range of Asian beers. Fun atmosphere, friendly staff, great food – it’s a winning combo!

3. If you were to produce/create a show, what would it be about?
When I was growing up, Auckland was just one big concrete jungle – the brain drain was in full effect – now I am constantly blown away by the young & creative talent in this city so I’d definitely produce something about this. Perhaps it would be called ‘How Auckland Found It’s Soul.’

4. Favourite piece of art/object/rock?
Without a doubt, the Kevin Durant print I’ve got framed in my office. My flatmate in San Francisco gave it to me for Christmas one year. I’m a huge NBA fan and we used to go to games all the time when I lived Stateside so it’s kind of nostalgic to me.

5. One sentence to describe the arts, culture, and events scene in Auckland?
Given our population size, punching.